Universal Sports Net named Robert James, formerly of Comcast Cable in Denver, to the newly created post of vp, programming. — Julie Piepenkotter was elevated to evp, research for FX Nets. — David Alvarado joined Telemundo as vp, ent publicity. — NBCU named Cherie Cohen as svp, cable ad sales, overseeing the company's regional sales offices in Detroit, Chicago and L.A. — The Digital Place-based Advertising Assn named Barry Frey as its new pres/CEO. He replaces Susan Danaher, who resigned to accept a position at Adspace Digital Mall Network. Frey, a former Cablevision exec, most recently was sr adviser at NY-based investment bank Sonenshine Partners.