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New Product Award (Vendor/Operator)

Winner
Adobe Primetime
Let’s face it: Adobe Primetime has really become the Gold Standard when it comes to TV Everywhere authentication by tightly integrating Adobe’s video publishing, player, DRM, advertising and analytics to help eliminate multiplatform complexity. The results are greater revenue from ad sales and subscriptions, lower operating costs and more engaged audiences. Adobe Primetime customers are a who’s who of media heavyweights, including Comcast, NBC Sports and one of the original TVE pioneers, Turner Broadcasting System. Comcast has even incorporated several of Adobe Primetime’s components across its Xfinity web properties to monetize and deliver IP-video to its subscribers.
 
Honorable Mentions
ARRIS Group, Inc. – ARRIS E6000 Converged Edge Router
The ARRIS E6000 CER is an impressive piece of equipment that improves efficiency and optimizes bandwidth to support the infrastructure demands of multiplatform, maximizing revenues, decreasing outages and creating flexible platforms that offer a “wire once” architecture.
 
Cisco Systems – Contour from Cox
Contour, developed with Cisco Systems, integrates compelling video features with a sleek, intuitive app that serves up the most relevant and personalized content—and it’s the first TV experience in the U.S to offer individualized recommendations across screens.
 
Cox Communications – Contour Guide for the Set-top Box
The Contour Guide focuses on quick, personalized access to appealing content, and it’s the first interactive program guide in North America to offer automatically generated program recommendations tailored to an individual user within the household.
 
Elemental Technologies – Elemental Live 4K HEVC Video Processing
Since Elemental achieved the world’s first real-time 4K HEVC transmission on Oct 27 via live streaming of the Osaka Marathon, the company has continued to push the boundaries when it comes to 4K encoding.
 
Qwilt – QB-Series 200
This Video Fabric Controller incorporates transparent caching technology for better management of OTT content, monitoring video traffic to identify trending titles and then delivering them locally at the subscriber edge, thereby eliminating replicated content streams and reducing network congestion.
 
This Technology – VEX
This Technology’s VEX “manifest manipulator” dynamically alters adaptive bitrate (ABR) video streams, enabling insertion of ads and alternate content like sports blackouts into the streams as they’re served across multiple platforms, with both zone-based and individual ad targeting across any video platform, including live TV.
 
Time Warner Cable Media – TWC Media Ad Everywhere
This ad platform allows marketers to customize and target ads across more than 50 cable networks in real-time while also targeting customers across multiple platforms.

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