Australia’s pay-TV provider, Foxtel, has chosen NDS Dynamic Audience Measurement System, integrated with TNS Media Research’s RaPidView solution, to track and analyze audience behavior across its network and to enable the introduction of advanced advertising solutions.?

The NDS Dynamic Audience Measurement System will allow Foxtel to collect enhanced viewing information in homes that have agreed to participate on a measurement panel to assist with advertising and marketing decisions. NDS Dynamic will track audience behavior across live TV, but additionally, it will monitor time-shifted DVR and on demand viewing, and usage of the electronic program guide and interactive applications. Foxtel will use the information from a pre-defined panel of set-top boxes recruited by TNS Media Research.

The Daily

Subscribe
Monday–April 22

Guessing Game: Verizon Growth Steady, But For How Long?

The broadband growth train at Verizon is still moving, but some worry the business may be losing steam.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.