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Easier Programming For Mobile Apps

The percentage of U.S. adult wireless users who access the mobile Web at least daily reportedly rose from 4 percent in 2007 to 33 percent in 2011. Thus, nearly all businesses want to use mobile to engage with customers and consumers. As such, India’s MindTree Limited, a global IT and product-engineering-services company, will be working with cloud-and-apps developer Netbiscuits to build and deliver next-gen Web apps across all connected and mobile devices (MCAP-Web) .

Netbiscuits says its technology “remov(es) the complexity of programming for many devices, enhancing in-house and outsourced development resources, and reducing the amount of time and money it takes to execute a mobile strategy.” The company recently released Netbiscuits Tactile, a HTML5 framework that uses Web standards to help creates and deliver touch-enabled mobile Web apps across smartphones and tablets.

“By leveraging the Netbiscuits platform, Tactile simplifies development and deployment complexities while reducing the time and cost of publishing and maintaining high quality user experiences for today’s feature-packed, gesture-driven devices,” it adds.

According to Balaji Krishnan, vice president/Mobile Technology Solutions at MindTree Limited, "To reach consumers across the globe via mobile, brands need technology solutions that deliver a reliable and consistent web user experience over a variety of devices. They also need globally scalable mobile application delivery services to build, maintain and operate their high-quality mobile Web properties. Netbiscuits’ state-of-the art mobile web platform enables businesses to ramp up their mobile-channel initiatives and gain the most from their investments."

In separate but related news, Austin-based App Express inked a  partner agreement with User Friendly Media to resell its mobile app builder that helps small and medium-sized businesses engage customers and grow their businesses with such things as payments, appointment scheduling, messaging and marketing with coupons, deals and social sharing.

Through this agreement, User Friendly Media will offer the App Express platform to its 30,000 advertisers.

Future offerings will include  HTML5-based Web apps and a location-based feature for finding App Express business apps in a consumer’s local area.

App Express is available direct to SMBs through the company’s  Web site or through a network of white-label providers and resellers like User Friendly Media.

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