DVR, On-Demand and Netflix Viewing Growing Swiftly, Study Says
By | December 9, 2013
DVR and VOD viewing have increased in recent years, DVR ownership is related to income and Netflix subs have upped their streaming intake. These are a few of the findings from Leichtman Research Group, Inc.’s (LRG) study, On-Demand TV 2013: A Nationwide Study on VOD and DVRs.
According to Bruce Leichtman, president and principal analyst for LRG, “The ways to watch video in non-traditional forms have dramatically expanded over the past decade. In 2004, 3% of all households had a DVR; 10% of cable subscribers had ever used VOD; and Netflix did not exist yet,” he said in a release. “Today, 70% of households use at least one of these services, and over one-third of all households use more than one of these on-demand services.”
Here are some additional findings from the LRG survey, which looked at more than 1,250 households in the U.S.
DVR Usage – More DVRs per Household
*47% of TV households in the US have at least one DVR. In 2010 that number was 40% and in the 2007 study it was just 23%. Moreover, half of households that use a DVR do so on more than one device.
*Not surprisingly, DVR ownership is related to income. When looking at households with annual incomes greater than $50,000, 58% of them have a DVR. Just 30% of households making less than that have one.
*Households that use all three services—DVR, Netflix and On Demand—have a mean income of $96,000. That’s 90% greater than the mean income of those households that use none of the services.
On Demand – Pay TV Subs Using it More
*Cable VOD usage is on the rise: now 61% of cable subs have used it, compared to 43% in 2008 and 10% in 2004. And the number of subs who use it monthly is increasing, with 62% of digital cable subs and 57% of telco subs using it in the past 30 days.
Netflix Usage – Subs Getting Their Money’s Worth
* Whereas in 2010 10% of Netflix subscribers used the service daily and 43% weekly, it’s up to 29% using it daily and a whopping 70% using it weekly. Additionally, the streaming company’s subs now watch on average 19.6 TV shows a month. That’s an increase from 12.7 in 2012 and 9.9 in 2011.
