DVR, On-Demand and Netflix Viewing Growing Swiftly, Study Says

DVR and VOD viewing have increased in recent years, DVR ownership is related to income and Netflix subs have upped their streaming intake. These are a few of the findings from Leichtman Research Group, Inc.’s (LRG) study, On-Demand TV 2013:  A Nationwide Study on VOD and DVRs
 
According to Bruce Leichtman, president and principal analyst for LRG, “The ways to watch video in non-traditional forms have dramatically expanded over the past decade. In 2004, 3% of all households had a DVR; 10% of cable subscribers had ever used VOD; and Netflix did not exist yet,” he said in a release. “Today, 70% of households use at least one of these services, and over one-third of all households use more than one of these on-demand services.”
 
Here are some additional findings from the LRG survey, which looked at more than 1,250 households in the U.S.
 
DVR Usage – More DVRs per Household
 
*47% of TV households in the US have at least one DVR. In 2010 that number was 40% and in the 2007 study it was just 23%. Moreover, half of households that use a DVR do so on more than one device.
*Not surprisingly, DVR ownership is related to income. When looking at households with annual incomes greater than $50,000, 58% of them have a DVR. Just 30% of households making less than that have one.
*Households that use all three services—DVR, Netflix and On Demand—have a mean income of $96,000. That’s 90% greater than the mean income of those households that use none of the services.
 
On Demand – Pay TV Subs Using it More
 
*Cable VOD usage is on the rise: now 61% of cable subs have used it, compared to 43% in 2008 and 10% in 2004. And the number of subs who use it monthly is increasing, with 62% of digital cable subs and 57% of telco subs using it in the past 30 days.
 
Netflix Usage – Subs Getting Their Money’s Worth
 
* Whereas in 2010 10% of Netflix subscribers used the service daily and 43% weekly, it’s up to 29% using it daily and a whopping 70% using it weekly. Additionally, the streaming company’s subs now watch on average 19.6 TV shows a month. That’s an increase from 12.7 in 2012 and 9.9 in 2011.

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