| Displaying 141 - 160 of 400 matching stories. |
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| 06.23.2009 |
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Jon & Kate, Love & Hate
Word that Jon & Kate of TLC fame had initiated divorce proceedings leaked late Mon, a few hours before the hyped on-air reveal. On a day when DC’s Metro public transit system suffered its worst fatal accident ever, it was the Gosselin train wreck that seemed to dominate social networking sites like Facebook and Twitter....
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| 06.23.2009 |
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Worlds of Measurement
Both established and nascent entities have recently rolled out cross-platform measurement solutions covering audience engagement of content, and although the methodologies used vary, the thrusts are aligned: proffer data on fans’ Web and/or linear interaction with particular shows to advertisers and programmers, who may then make more informed decisions in their efforts to reach those fans....
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| 06.16.2009 |
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The Price of Paying
It seems that a lot of people plan to start charging for Internet content that was once free. Newspapers are looking into micropayments of pennies to read particular articles. Hulu is contemplating charging fees for some of its highest value video content. And our old pal Barry Diller told attendees of Digital Hollywood’s “Advertising 2.0” conference last week that, well… advertising ain’t gonna carry all the freight: At some point, content owners will start charging for just about everything, and the public will—perhaps reluctantly at first—pay for it if they want to watch, read or listen to their favorite stuff. Meanwhile, cable operators and programmers are trying to figure out authentication, which promises to at least limit much online video content to only those who pay for cable. Seems like the online world is going to get a whole lot less free in the coming months and years....
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| 06.15.2009 |
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Reaching Hispanics
The growth in Hispanic purchasing power between ’00 and ’07 was 80% greater than that of non-Hispanics. It’s a growing list of drool-worthy stats like those that have an increasing number of marketers honing in on the group. Eclipse Marketing just...
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| 06.11.2009 |
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Sales Hall of Fame
When Times are Tough, Sales Talent Matters More Than Ever... As we plod through what can only be described as an unprecedented challenge to the U.S. and global economy, TV advertising has taken a hit. And within the cable business, affiliate sales teams have faced budget cutbacks, restricted travel and other necessary measures to respond to external economic factors. But despite these challenges, which will probably linger for quite some time, the people listed below represent beacons of hope. These are the sales professionals who know how to persevere and even benefit in a tough environment. And they are the leaders whose skill and dedication will help cable regain its footing when the economy finally turns around. We salute these sales veterans for their creativity, tenacity and integrity as they find new ways to bring in revenue and ensure that cable remains a vibrant and thriving industry for many years to come. Bravo!...
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| 06.11.2009 |
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Sweet 16
How Sweet It Is... What better year to inaugurate the first inductees into our exclusive "Sweet Sixteen" list of top brand and agency execs supporting cable? The TV ad market is challenged, and yet cable continues to knock it out of the park......
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| 06.11.2009 |
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Sales Executive of the Year Awards Issue
Hats Off! Welcome to our inaugural Sales Executive of the Year awards issue where we present the best of the best in our judges' eyes. Be sure to check www.cablefax.com for highlights from our June 11 event....
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| 06.09.2009 |
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Guest Q&A with Tim Brooks
Tim Brooks has worked in media research for more than 30 years. He says new metrics and emerging measurement firms will become even bigger factors as the television industry evolves....
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| 06.02.2009 |
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Here Comes the Sun
Seen that cool SunChips ad showing, via time-lapse film, its package fully composting? The spot—a preview of its uber eco-friendly packaging that'll be out by next Earth Day—is the latest salvo in the Frito-Lay brand's decision to saturate its marketing with SunChips' focus on the environment. Gannon Jones, Frito-Lay VP, portfolio marketing, tells Cathy Applefeld Olson how cable is helping SunChips connect with its target audience of "enlightened snackers" and sheds light on launching a green campaign....
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| 06.02.2009 |
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Keeping Tabs on Apple
When rumors started swirling a couple of months ago that Apple is prepping to unveil a tablet-like device that’s a cross between an iTouch/iPhone and a laptop computer, well… let’s just say the blogosphere and the webby/tech press-o-sphere (just made that one up) can’t seem to get enough. So what does any of this have to do with cable? The answer is plenty, whether you realize it or not....
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| 06.02.2009 |
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Comcast Media Center Making Push for HD Ad Work
Comcast Media Center believes it's well placed to grab a significant portion of the HD ad market, one that is ripe for the picking because of its "upside down economics."...
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| 05.28.2009 |
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History Making Veteran's Day Come Alive
History is urging cable operators to contact local schools now, before the school year ends, to make plans for Take a Veteran to School Day in the fall.
The program, entering its third year, is expecting to be larger than ever, even though year two saw 550 schools in all 50 states participate. The effort seems a simple one, and its essence is. History works with local veteran's groups and cable operators to bring veterans into schools right around Veteran's Day. Needless to say, the veterans help history come alive for the students....
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| 05.26.2009 |
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Get Your PAR On
Companies have until June 5 to get their surveys in for WICT’s annual PAR Initiative, which provides a snapshot of pay equity, advancement and resources for women in the industry. With just weeks remaining, outgoing WICT pres/CEO Benita Fitzgerald Mosley says that she’s hopeful the study with draw the same number of respondents as years past....
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| 05.26.2009 |
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Big Issues at Stake in FCC Broadband Inquiry
The goal of the FCC’s Notice of Inquiry appears straightforward enough: Get inputs on a national broadband plan that will provide “robust” broadband access to everyone in the U.S. But by my rough guesstimate, the FCC requests inputs on well over 500 questions. While all of the FCC’s questions are related in one way or another to the broadband deployment topics, some appear to invite comments that could have broader strategic implications for cable operators....
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| 05.19.2009 |
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Ford Tough Advertising
Like its automotive brethren, Ford Motor Co lately has had to step on the advertising brakes. Eric Peterson, Ford Truck/SUV communications manager, tells Cathy Applefeld Olson what it’s like launching a new model, the revamped F-150, in today’s climate and how cable helps the company reach its consumers at their “passion points.”...
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| 05.19.2009 |
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Making Room for Wireless
It’s no secret that the cable industry has plenty on its plate right now. The HD capacity crunch, basic sub losses, an advertising slump, the conundrum over whether to meter broadband usage, the online video “threat.” A lot of situations and problems to work through. But despite all of this, the industry might be wise to put wireless back on the front burner....
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| 05.14.2009 |
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Laugh It Up
With “Murphy Brown,” “Everybody Loves Raymond” and “Home Improvement” in the mix, is it any wonder that the 90s are considered the “golden age” of comedies? But it seems cable might be catching on to America’s desire to laugh. Anyone notice the increase in scripted cable comedy series?...
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| 05.12.2009 |
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Should Cable Let Go?
Over the years, cable operators have always wanted to control the box, and anyone who tried to wrest that control got squashed. But as the industry faces dizzying technological change and unprecedented competition, it might be time to reconsider whether total control is really worth the cost....
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| 05.11.2009 |
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5 Reasons We Love Monday Night Baseball Tonight
It wasn’t more than a few years ago that ESPN execs were cautioning that live games coverage was a business fraught with problems. You had no guarantee that games, scheduled far in advance, would end up pitting strong teams against each other, they...
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| 05.06.2009 |
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The CableFAX Show: Still Rockin'
EXTENDED-BECAUSE-WE-FEEL-LIKE-IT EPISODE: Seth and Mike try to speak intelligently about important industry issues but soon take self-absorbtion to a new level as they break out the whiteboard, settle scores with rival scribes, shamelessly show video of themselves from Battle of the Bands and recklessly toss a massive tchochkte around the conference room. Would somebody please reign these guys in?...
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