CableFAX Digital Hot List 2012 Jeff Husvar – Fox Sports Interactive

Jeff Husvar
EVP/GM
Fox Sports Interactive
 
You’d be pressed to find a consumer as content-ravenous as the sports fan. Husvar continues to score new ways to ensure Fox’s online properties are true extensions of its television coverage, packed with Internet-only “Benefits.” Foxsports.com on MSN typically delivers four hours a day of exclusive content, including the acclaimed “Lunch with Benefits” weekday series, plus exclusive commentary, video, breaking news, real-time stats and fantasy games to 29 million unique visitors per month. Husvar also oversees sister sites WhatifSports.com and Scout.com.
 
What’s your favorite digital toy and why? Garmin’s GPS golf watch, because it’s accurate and on my wrist… No fumbling around for a range finder.
 
The biggest challenge with TV Everywhere/authentication is: Balancing rights and distribution effectively.
 
When it comes to digital trends, what’s something the kids are doing today that we’ll all be doing tomorrow? Using E*Narration products.
 
If you were wearing Google’s new Project Glass eyewear right now, what would be on your screen? I’d be video chatting with my daughters.
 
Without social media, the world would be just a little bit… Less connected.
 
What’s cable’s biggest digital opportunity in the next year? Monetizing libraries of content.
 
What digital strategy mistake must cable avoid at all costs? Building consumer products for commercial purposes.
 
What’s on your wish list for the iPhone 5? Better battery life.
 
If you could only “pin” 3 photos on Pinterest, what would they be? An American flag, a Maui sunset and my family.
 
Would you rather own a flying car or a jetpack—and why? Flying car, to bring my friends and family along.

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