Google’s VR Ambition
By
| May 24, 2016
Google has its eyes on virtual reality, and its YouTube unit is going along for the ride. YouTube has been adding support for new video and audio formats such as 360-degree video, VR video and Spatial Audio as 1st steps on the way toward an immersive video experience. Last week, the company said it will launch the YouTube VR app for Daydream, Google’s platform for mobile VR. The app will feature all YouTube content, and the online video platform said it’s also working with content creators including NBA, BuzzFeed and Tastemade to add new VR content. The app will come with existing YouTube features such as voice search, discovery and playlists.