NBCUniversal – Olympics Digital Campaign

NBCU’s handling of the 2016 Rio Olympics went well beyond the call of duty, with record-breaking digital coverage that included 4,500 hours of authenticated streaming from nine linear NBCU nets and two digital-only programs: Gold Zone and Daily Dismount. The strategy supercharged millennial engagement with the games. Nearly 50 million viewers streamed 3.4 billion minutes of NBC’s Rio coverage on web, mobile, and connected devices, with more than half of those viewers under the age of 35. And more than two-thirds of the viewers of NBC Olympics’ highlights on Facebook, Snapchat and Google/YouTube were under the age of 35, leading to millions of referrals to NBC’s video coverage across all screens.